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Research papers

Testing design via eye-movement analysis

In toady's markets design can be regarded as a force for achieving market success. Strategically-oriented management in design and communication is required and an intelligent, improved product design. As we all know, design is a process of...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Norbert Hammer
June 15, 1995
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Citation

Hammer, N. (1995a, June 15). Testing design via eye-movement analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/testing-design-via-eye-movement-analysis